1,) Source idea
- formulate ideas , to communicate with others
2.) Message
- what to communicate
- craft to meet the needs of audience
3.) Channel
- medium of communication
- transmit msg from one to another , without changing the content
- PATH of communication from sender to receiver
4.) Receiver
- party receiving communication , from transmitter
5.) Decoding
- message is interpret for its content
- think & interlize
- compare msg to priors experience / external stimuli
6.) Feedback
- convey whether message is understood
- format an appropriate reply base on msg
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